World-class analytics, reporting, and customer interaction solutions drive companies
with an online selling presence to a fast return on investment
“212 Studios is proud to deliver the point
of eReturn to companies with an online selling presence,” said Ingrid
Vanderveldt, co-founder and CEO, 212 Studios.
“212 Studios' vision is to create the optimal online shopping experience
with applications that drive profitability and maximize efficiency for online
sellers and their operations.”
212 Studios recently began shipping version
2.12 of its Storekeeper suite of web-enabled reporting, marketing and customer
interaction applications that accelerates return on investment for businesses
with an online sales presence.
“212 Studios’
artificial intelligence and data mining experts developed Storekeeper’s unique
architecture and sophisticated back-end analytics,” said Vanderveldt. “Real users and computer gaming veterans
designed Storekeeper’s simple, elegant user interfaces. This unparalleled integration empowers
eBusinesses to generate and act on customer profitability data faster and more
easily than ever before.”
“212 Studios
developed the Storekeeper solution after realizing the inability of eBusinesses
to instantly capture and act on sales data,” said Lyn Graft, co-founder and
Vice President of Corporate Marketing, 212 Studios. “Storekeeper’s powerful analytic and
reporting tools and its fast, low-overhead implementation solve critical
eBusiness problems by allowing online sellers to dedicate IT resources to the
smooth operation of their Web sites while generating critical business
intelligence.”
“Unlike other analytics and reporting solutions, Storekeeper economically
meets the need of an eBusiness to achieve its point of eReturn,” said
Mike Duke, Senior Vice President of Marketing, 212 Studios. “212 Studios’ modular, flexible, and
easy-to-implement eCRM solutions capture real-time customer and sales data and
offer unprecedented strategic insight into online buyers. Storekeeper maximizes return on eBusiness by
enabling online sellers to access and respond to real-time performance analysis
from any Internet device.”
212 Studios and its
sponsors, Akin Gump, FrogTrader, KPMG LLP, The
Knowledge Capital Group, Olive Design, and TKO Advertising will celebrate its
name and product announcement at
Also at the Monday
night launch event, current users of 212 Studios’ Storekeeper solutions will
testify that the highly flexible and usable eCRM application helps them achieve
their point of eReturn.
“We purchased Storekeeper for two
reasons. First, I wanted to develop a
partnership with a company that was interested in the success of my business
rather than just selling software and services to us. Second, I wanted to see an immediate return
on my investment,” said David Schofman, CEO, FrogTrader. “Out of all the solutions available, we chose
212 Studios because its powerful reporting tool offered the highest return on
our investment in the quickest span of time.
212 Studios installed Storekeeper in one month and we were using the
product across the company in one day.
They provide the best solution for helping us optimize our online
selling activities to drive every bit of revenue and profit out of our
eBusiness.
“The ability to create instantly hundreds of
reports by filtering and drilling down ensures that Storekeeper will be an
enduring solution,” Schofman continued.
“Due to the one-month rapid deployment, intuitive interface and extensive
flexible reporting capabilities, we are confident that we will see a return on
our investment immediately.”
Another user of 212 Studios’ Storekeeper
solution is the eCommerce component of Sports.com, a subsidiary of
SportsLine.com, Inc. and
FrogTrader, Inc. (www.frogtrader.com),
an Asset Recovery Service Provider (ARSP), specializes in solving the nightmare
of handling and disposing of returned, demo, damaged, used
and closeout consumer products for manufacturers and retailers. At FrogTrader, our
goal is to turn this headache into an opportunity by collecting, inspecting,
photographing and selling these products to consumers for maximum value. FrogTrader, Inc. is a bargain
hunters dream! We stock
thousands of products in a wide variety of categories and offer them at prices
from 30%-70% below retail (and sometimes even more!). Most of the FrogTrader merchandise has been
returned to retailers and manufacturers and can no longer be sold on their
shelves as "new" because they have been opened or have boxes that are
not in perfect condition. This creates an incredible buying opportunity for
consumers looking for great deals. Although some of the items are slightly
used, most of them are absolutely brand new.
All of the products are individually inspected and a detailed rating of
the condition is standard fare with each item.
Sports.com
(www.sports.com), a subsidiary of
SportsLine.com, Inc., is the leading European Internet and mobile data provider
of sports content, community and commerce. Sports.com is the most visited
European sports site, with European coverage in English of football, rugby,
Formula One, rally, cricket, boxing, sailing, tennis and golf as well as all
sports in local languages in
Headquartered in
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