David B. Schlosser
Management and strategic communications home | 928-255-4350
http://www.analects-ink.com Click
here to email
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Experienced professional
communicator and manager of human and financial resources, events, and material
assets.
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Successful creator and
executor of media, community, political, analyst, customer, and government
relations initiatives.
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Seasoned practitioner
of public relations, fund raising, advertising, and marketing strategies and
tactics in political campaigns and technology, energy and natural resources,
telecommunications, and health care industries.
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Effective balance of business,
media, political and non-profit, and legislative and regulatory experience at global,
national, state, and local levels.
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Award-winning fiction
and non-fiction writer, and award-winning editor.
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Proven leadership and
organizational skills, talent for motivating and developing self and others,
and commitment to community and public service.
Business experience:
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Strategic
communications consultant:
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Consultant,
manager, and acting director, Global Communications: Advanced Micro
Devices, Inc. (
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Senior
public relations account executive:
Springbok Technologies, Inc.,
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Senior
manager, public affairs: Cerner
Corporation,
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Public
affairs consultant: Public Strategies,
Inc., dedicated to AT&T (formerly SBC
Communications),
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Legislative
and regulatory lobbyist: Pete McGill
& Associates,
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Candidate for
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Instructor: Northern
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Campaign
manager: Greg Musil for Congress, Third
District of Kansas: March to August 2000.
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Director,
Public Affairs and Consumer Protection:
Kansas Corporation Commission,
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Political
Director and transition advisor, Bill
Graves for Governor,
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M.Public
Affairs (3.7 on 4.0 scale), May
1992.
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B.A.
(Summa Cum Laude) Political Science (History minor, Asian studies concentration), May 1990.
Management:
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Springbok Technologies:
Managed day-to-day activities of public relations account teams of various
sizes and values that developed communications strategies, initiated news
events, responded to media inquiries, and developed and maintained media and
industry analyst lists and databases of trade shows and events, editorial
calendars, and awards opportunities.
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Musil for Congress:
Managed consultants, staff, and volunteers during a $425,000 primary election
campaign.
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Kansas Corporation Commission: Supervised and evaluated seven employees and participated
in state budget process, including defining objectives and designing strategies
to meet and evaluate them.
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Gubernatorial transition advisor: Coordinated review of budget, personnel, and policy issues
in
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Graves for Governor:
Managed statewide paid and volunteer staff and national consultants; created
and maintained information systems and office, tax, and accounting procedures
for successful $2 million campaign; and, organized multiple fund raising events
earning from $750 to $30,000.
Strategic
Communications
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Candidate for
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AMD: Managed
international and strategic media relations, including a significant portion of
AMD’s Web site, between 2002 and 2005; managed end-user reference programs and
executive speaking opportunities between 2005 and 2006; integrated with AMD
marketing team to manage AMD64 thought leadership platform for senior corporate
executives; determined strategic direction and executed media, analyst, public,
community, and internal relations initiatives with a projected budget of more
than $1 million.
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Groundbreaking Press:
Served as executive committee member and vice president of corporate
communications for start-up publisher, formerly known as 1st World
Library, creating and implementing marketing, earned media, and advertising
strategies.
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Musil for Congress: Managed
a $425,000 primary campaign and coordinated key messages, fund raising,
polling, broadcast advertising, direct mail, earned media, and the candidate’s
schedule.
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Cerner: Developed the
first integrated communications strategy for the world’s largest developer of
clinical health care information technology applications and earned legislative
and regulatory support for changes that would have required health care
providers to adopt Cerner-type solutions.
·
AT&T (formerly
SBC): Initiated SBC’s media relations
strategy among national business and telecommunications reporters covering
Congress and the Federal Communications Commission and coordinated successful
opposition to an Arkansas ballot initiative eliminating an important source of
financial support for local telephone service.
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Pete McGill & Associates: Created and implemented legislative and public affairs strategies
for multiple clients, including media and community relations, drafting
legislation, coordinating testimony, and guiding bills through the legislative
process.
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Media and Public
Relations:
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Strategic
communications consultant: Launched and
successfully operate sole-practitioner agency that develops strategic
initiatives; write and edit news releases and articles, editorials, speeches,
books, business plans, case studies, white papers, and event scripts; draft
advertising copy; generate various forms of marketing materials for clients in
technology, retail, telecommunications, computer hardware, publishing,
transportation, and enterprise software and supply chain management industries;
and, conduct media and analyst relations and executive training.
o
Client list includes
AMD, AT&T, HNTB, Inquisite, Parker Communications Group, Pioneer-Standard,
and Public Strategies, Inc.; more detailed client list and representative work
samples available on this site.
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Maintain ongoing
relationships with reporters, editors, analysts, and other opinion leaders to
earn consistently favorable media coverage in mainstream and industry-specific
news and business publications such as The
Wall Street Journal, The New York
Times, USA Today, Associated
Press, Bloomberg News, Reuters, CNET News.com, EE Times, and Telecommunications
Reports.
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AMD: As a consultant
and PR manager in the microprocessor business unit,
o
Managed global customer
reference program, including case studies and white papers, and speaking
opportunities for AMD’s enterprise initiative;
o
Created executive presentations
and supporting materials for internal and CXO briefings and for delivery at
industry, customer, analyst, and end-user events;
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Managed AMD’s
strategic media relations campaign and international public relations in
conjunction with employees, contractors, and agencies around the globe;
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Oversaw AMD’s media-
and analyst-relevant presence on the Internet;
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Scripted the most
successful launch events in AMD’s 30-year history, the global product launches
for the AMD Opteron™ (view web cast) and
AMD Athlon™ 64 processors (view web cast);
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Wrote articles for
national and international print and online media to appear under executive
bylines, including placement in technology and business publications around the
world;
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Conducted media and
analyst briefings with managers and executives;
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Developed executive
briefing materials for public relations initiatives and news events, including
talking points, Q&A documents, and background information about audiences
and individuals targeted by various marketing and public relations initiatives;
and,
o
Managed annual
Forum64 roundtable at COMDEX, featuring reporters, editors, analysts, and
executives from leading hardware and software companies to promote AMD’s key
message of pervasive 64-bit computing based on AMD64 technology.
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Springbok Technologies:
For business-to-consumer and business-to-business technology clients, developed
and executed strategic communications campaigns that integrated media and
analyst outreach, news releases and events, marketing and advertising, trade
show and speaking opportunities, collateral materials, and placement of white
papers, case studies, and contributed articles.
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Musil for Congress:
Initiated an advertising and media relations effort that earned local,
national, and international attention from broadcast, print, and online media.
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Cerner: Coordinated
government, media, investor, and community relations resources as part of the health
care information technology company’s first integrated marketing, public
relations, and advertising program.
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AT&T (formerly
SBC): Conducted public and political
affairs, including execution of federal and state legislative and regulatory plans,
media relations, and coordination of public relations, survey and polling,
marketing, and advertising strategies.
o
Helped develop and implement
strategies that earned regulatory approval for the country’s second-largest
merger, SBC’s acquisition of Ameritech, and entry of
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Kansas Corporation Commission: Following four years of inactivity, initiated coordination
of all external communications with the public and local, regional, national, and
trade media regarding complex and controversial utility and natural resource
conservation issues.
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Regular speaker on
behalf of Sun Sounds of Arizona,
promoting the information access broadcast service for people who have lost the
ability to read printed material.
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Speech on the topic of
emerging trends and ethics in public relations, Phoenix chapter of Public Relations Society of America,
September 2006.
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Speech on the topic of
globalization, Flagstaff Communicators,
April 2006.
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Presentation and
publication of paper, “Confessions of a Monkey Boy,” at the James Randi
Educational Foundation’s The Amazing
Meeting 3,
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Editor of Through My Eyes – A Retrospective by
John Mora, winner of The
Mariposa Award at The Latino Book Awards, given to the writer who has
achieved excellence with his/her first book, June 2004.
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Liaison Resources ACE
award, August 2003.
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AMD Vice-President’s Spotlight
award, April 2003 and October 2003.
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AMD In Sync award,
July 2002 and March 2003.
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Monthly utilities
columnist in Kansas Business Report, Topeka Capital-Journal, 1995.
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Participant in The
1994 Election: A Roundtable,
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“Foreign Direct
Investment: Federal and State Roles,” LBJ Journal of Public Affairs,
Spring 1992.
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Lyndon B. Johnson
School of Public Affairs merit fellowship, 1990 to 1992.
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Award for and
publication of “On Competitiveness,” Business Today essay competition,
Spring 1989.
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Who’s Who Among
American College and University Students, 1990.
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New York State Summer
Writers Institute, July 2007.
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Julia Cameron’s The Artist’s Way workshop, February
2006.
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Volunteer, James Randi
Educational Foundation’s The Amazing
Meeting, January 2006 and 2007.
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Situational Leadership,
Center for Leadership Studies, April 2005
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Managers and Employment Law and Sexual
Harassment for Managers,
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Edward Tufte’s Presenting Data and Information,
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Dan Poynter’s Why Publish? conference,
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David Freeman’s Beyond Structure screenwriting workshop,
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Leadership Greater
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State of
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Basics of
Regulation and Rate Making, New Mexico
State University’s Center for Public Utilities/National Association of
Regulatory Utility Commissioners, Baltimore, Maryland, May 1995.
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Preparing Texans
for the Workplace: The Tech-Prep Initiative,
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Universal
Telecommunications Service in
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Southwest
Association of College and University Housing Officers Supervisory Skills,
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Mortar Board
National Leadership Conference,
Activities:
Leadership activities:
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Chairman, Coconino
County Libertarian Party, January 2007 to present.
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Secretary, Arizona
Libertarian Party, January 2007 to present.
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Trinity University
National Alumni Board member, 2004 to present.
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Trinity University
Alumni Association,
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Austin Public Library
Friends of the Library board of directors, 2001 to 2002.
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Austin-area LBJ School
of Public Affairs Alumni Association board of directors and treasurer, 2000 to
2004.
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Kids Voting Kansas,
member of the board of directors, 1997.
Community service activities:
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Volunteer,
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Volunteer,
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Member, Flagstaff
Rotary Club, February 2007 to present.
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News reader, Sun
Sounds of
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Creative writing
instructor, City of Flagstaff Parks and Recreation “Youth Celebrate Art and Culture – Artist-Led Workshops,” March
2006.
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Judge,
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Judge, Austin American-Statesman/Newspapers in
Education Excellence in Writing Scholarship Competition, 2004 and 2005.
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Trinity University
Alumni Association student recruiter, 2004 to present.
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Volunteer advisor to
Congressional redistricting campaign,
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Smithsonian
Institution Young Benefactor’s membership and marketing committee, 1998 to
1999.
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Fund raiser, Topeka
Civic Theater capital campaign, 1997.
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Member,
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Boy Scouts of
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Instructor, Practical
Public Participation adult education class, Countryside United Methodist,
Computer Experience:
Extensive
experience on Windows-based and Macintosh computers and networks with Microsoft
Office suite, Publisher, and Access; Filemaker Pro; Quark; Pagemaker; Internet
and weblog development software, and other applications, spreadsheets, and
databases.